What things actually cost, and what is worth automating.
When custom software beats an off-the-shelf SaaS, what to ask a developer, and how to work out whether it pays.
Three posts most people start with.
Pricing and cost
What Goes Into the Price of a Website
Where the money goes when you have a website built: what you pay for at each level, which costs stay after launch, and where a saving gets charged back later.
Read 8 minInternal tools and automationWhen an Excel Sheet Becomes a Burden for the Business
Signs that a business-critical Excel sheet has outgrown itself, what happens when it breaks, and what replacing it with an internal tool looks like.
Read 8 minSEO and visibilityTourism Websites: What Actually Brings Bookings
What really brings direct bookings on a tourism website: speed, languages, a form that works and getting out of middlemen's commissions.
Read 9 minAll articles.
Pricing and cost
How to Read a Web Developer's Case StudyA case study should prove that someone delivers, not decorate a portfolio. What to look for, which numbers mean something and how to spot an empty write-up.7 min7 minRead Building a Web Shop: What to Know Before You StartBuilding a web shop in practice: what it costs, a ready-made platform or custom, payments and fiscalisation, and what most often kills sales.8 min8 minRead Wix and Squarespace or a Custom Build: When to Use WhichAn honest comparison of ready-made platforms and custom websites: where they're cheaper, where they break even and what moving looks like.9 min9 minRead What Goes Into the Price of Automation and Internal ToolsWhere the money goes in automation: what you get at each level, how to work out whether it pays off, and when it makes more sense to buy than to build.8 min8 minRead Why WordPress Is Slow and What a Custom Build SolvesWordPress isn't slow by accident but by design. How the slowness comes about, what maintenance really costs and when it's worth replacing.8 min8 minRead React or Next.js for a Business WebsiteA practical comparison of plain React and Next.js for business websites: when each one wins, why visibility on Google is decisive and what it means for the client.7 min7 minRead How to Choose a Web Developer: Questions and the ContractWhat to prepare before looking for a developer, which questions to ask, what has to be in the contract and what a collaboration that doesn't stall looks like.8 min8 minRead Custom Website or Template: Which One Pays OffA template is cheaper at the start and more expensive over three years. Where the difference is in speed, looks and visibility, and when a template is still the right choice.7 min7 minRead
Internal tools and automation
Internal Tools for Small Businesses: A Practical GuideWhat internal tools are in practice, the four shapes they most often take, when building one pays off and what the first step costs.8 min8 minRead A Custom Internal Tool or a SaaS Subscription? The MathsWhen custom software pays off more than an off-the-shelf SaaS subscription: per-user maths, hidden costs and the question of who owns the data.8 min8 minRead Next.js for Business Websites: What It Actually BringsWhat Next.js actually solves on a business website: speed, images, languages, structured data and the cost of running the site over the years.7 min7 minRead From the First Call to Launch: How a Website Gets BuiltThe six phases of building a website, what gets decided in each, how long it takes and what's needed from the client, so you always know where the project stands and why.7 min7 minRead Responsive Design: A Site That Works on Every ScreenResponsive design isn't shrinking the page, it's deciding what stays on a small screen. What most often breaks on phones and how to check it.7 min7 minRead What Makes a Website Fast and Why It Brings BusinessWhat really decides how fast a website is: image size, the amount of code, the server and third-party scripts, and how much each one weighs.8 min8 minRead
SEO and visibility
How ChatGPT, Perplexity and AI Overviews Cite YouMore and more people ask an AI instead of searching. What decides whether your site gets cited, what llms.txt is, and what to actually do.8 min8 minRead Multilingual Websites for Croatian BusinessesHow to set up a site in several languages so it ranks in foreign markets too: URL structure, hreflang tags and why automatic translation doesn't work.8 min8 minRead Web Developer in Split: Prices, Timelines and How to ChooseGetting a website built in Split: what it really costs, how to recognise a developer who delivers, what has to be in the quote and what the red flags are.8 min8 minRead An SEO Checklist for Launching a WebsiteA practical checklist for before and after launch: the technical foundation, content, local SEO and measurement. No theory, everything can be done.8 min8 minRead Why SEO Is Built In, Not Added LaterSEO isn't a service added after the build but the structure underneath the site. What gets built in at the start and what it costs to fix later.7 min7 minRead The European Accessibility Act and Your WebsiteWhat the European Accessibility Act requires of business websites, who it applies to, what is most often missed and what it costs to fix after the fact.8 min8 minRead Core Web Vitals Explained for Business OwnersThe three measures Google uses to judge the experience on your site, what each means without the jargon, how to check them and what usually drags them down.7 min7 minRead
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