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When a Spreadsheet Becomes a Liability, And When to Replace It With a Custom Tool8 min
What You Pay For When You Automate a Process9 min
Why Internal Tools Beat Another SaaS Subscription8 min
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What things actually cost, and what is worth automating.
Notes on build pricing, on when custom software beats off-the-shelf SaaS, and which parts of a business are worth automating.
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FeaturedThree posts most people start with.
What You Actually Pay For in a Website Build
Where the money goes in a website build: what you pay for at each level, which costs survive launch, and where cutting the price bills you back later.
9 minRead
When a Spreadsheet Becomes a Liability, And When to Replace It With a Custom Tool
How to tell when a business-critical spreadsheet has aged into a liability, the warning signs, and what replacing it with a small custom tool actually looks like.
8 minRead
Tourism Websites in Croatia: What Actually Books Guests
What actually drives bookings on tourism websites in Croatia. Real lessons from building sites for Split-based tour operators and accommodation.
10 minRead
All postsThe full archive, from pricing to automation.
What You Pay For When You Automate a ProcessWhat automation and internal tools cost: what €300 buys, what €3,000 buys, how to work out whether it pays back, and when not to build at all.Read 9 min2026-05-07Why Internal Tools Beat Another SaaS SubscriptionWhen custom internal tools beat off-the-shelf SaaS for small businesses, the build-vs-rent math, and the hidden cost of subscription sprawl.Read 8 min2026-05-06Internal Tools for Small Businesses, A Practical GuideWhat "internal tools" actually means for a small business in 2026, the four shapes they tend to take, when to build one, and what it costs.Read 9 min2026-05-05How to Read a Web Developer's Case Study (And Spot the Real Work)A case study should prove a developer can deliver, not decorate a portfolio. Here is exactly what to look for, and the red flags that tell you the work is fluff.Read 9 min2026-05-02The EU Accessibility Act 2026 and Your Business WebsiteThe EU Accessibility Act becomes enforceable in 2026. What every Croatian business website must do, and what it costs to retrofit later.Read 9 min2026-04-25Getting Cited by ChatGPT and Perplexity: AI Search in 2026How to make your business website citable by ChatGPT, Perplexity, and Google AI Overviews. Practical AI search optimization tactics for 2026.Read 10 min2026-04-23Wix and Squarespace vs Custom: When Hosted Builders FailAn honest comparison of Wix and Squarespace versus custom development. The trade-offs builders hide and the moment you need to outgrow them.Read 10 min2026-04-20What Makes a Website Fast and Why It MattersA practical breakdown of the things that actually determine website speed in 2026, and why every second of load time costs you real customers.Read 8 min2026-04-15Multilingual Websites for Croatian Businesses in 2026A practical guide to building multilingual websites for Croatian businesses, Croatian, English, German, Italian, French, without the maintenance pain.Read 9 min2026-04-14Hiring a Web Developer in Split, Croatia, A Practical GuideA practical guide for businesses in Split looking to hire a web developer, rates, expectations, timelines, and how to find someone who actually delivers.Read 9 min2026-04-13A Realistic SEO Checklist for New Business WebsitesA practical, no-fluff SEO checklist you can actually use when launching a new business website in 2026. Nothing theoretical, everything actionable.Read 10 min2026-04-10React vs Next.js for Small Business Websites in 2026A practical comparison of plain React (Vite) vs Next.js for small business websites, when each one wins, and why I usually pick Next.js but not always.Read 9 min2026-04-08Why I Build Custom Websites Instead of Using TemplatesTemplates are cheap but they cost you in performance, brand, and SEO. Here is why I build every client site from scratch with React and Tailwind.Read 7 min2026-04-02From Design to Deployment, How I Build WebsitesA step-by-step walk through my process, from the first client call to the live site, Figma, React, Next.js, Vercel, and everything between.Read 7 min2026-03-18How I Approach E-commerce Website DevelopmentA practical, conversion-focused approach to building online stores with Next.js, Supabase, and modern SEO. Written from real client builds.Read 8 min2026-03-05Why Your WordPress Site Is Slow (And What Custom Development Fixes)WordPress is not slow by accident, it is slow by architecture. Here is exactly why, and what a custom build on a modern stack fixes.Read 9 min2026-02-28Responsive Design, Building for Every Screen SizeResponsive design is more than shrinking things down. It is about building sites that feel native on every device, from a 360 px phone to a 4K monitor.Read 7 min2026-02-22Core Web Vitals Explained for Business OwnersA plain-English explanation of Google's Core Web Vitals, what they are, why they affect your rankings, and how to know if your site is failing them.Read 7 min2026-02-16Why Every Business Website Needs Proper SEO From Day OneSEO is not a service you add later. It is the structure underneath every page. Here is what "proper SEO from day one" actually means on a new build.Read 8 min2026-02-10How I Use Next.js to Build Fast Business WebsitesWhy Next.js is my default for business websites that need speed, SEO, and real content management, and when I would pick something else instead.Read 8 min2026-01-20What to Look for When Hiring a Web DeveloperA practical, no-BS guide to hiring a web developer, how to evaluate portfolios, ask the right process questions, and avoid the most common mistakes.Read 8 min2026-01-08
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