Pricing/Custom online store development
How Much a Custom Online Store Costs (2026)
A custom online store starts at €1,500. Paid once, with no monthly subscription and no commission on sales.
What each figure buys
Smaller store
from €1,500
For a catalogue of up to about a hundred products and straightforward shipping.
- Catalogue with categories and filters
- Cart and card checkout
- Admin panel for products and orders
- Email confirmations to buyer and to you
- Mobile-ready with baseline SEO
Live in 5 – 8 weeks
Store with variants
from €2,500
For a larger catalogue with sizes, colours and stock that has to be tracked.
- Product variants and stock levels
- Several shipping and payment methods
- Coupons and promotions
- A second language and currency
- Sales overview in the admin panel
Live in 8 – 12 weeks
Store as part of the business
from €3,500
For a store that has to talk to the rest of the company: warehouse, accounting, wholesale.
- Integration with business software and e-invoicing
- Wholesale pricing and per-customer invoices
- Automated sales reports
- Migration of existing products and orders
- Team onboarding and support
Live in 3 – 4 months
Six things that move the quote up
- 01
01Variants and stock
A hundred products is one job. A hundred products in five sizes and three colours is fifteen times the state to track and display correctly.
- 02
02Shipping methods
One flat rate is simple. Pricing by weight, by zone and by carrier means rules that have to be written and tested.
- 03
03Warehouse integration
If stock lives in another program, the store has to read from it. That is the most expensive part of most of these projects.
- 04
04Languages and currencies
Every product needs its own description per language and its own price per currency. That is a doubled catalogue, not a translated interface.
- 05
05Wholesale alongside retail
Different prices per customer, company invoices and payment against a quote mean a second buying flow running next to the first.
- 06
06Migrating an existing store
Products, customers, orders and old URLs don't move themselves, and the old URLs have to keep working or the rankings go with them.
Three things that come with the job
Your own admin panel
Products, orders and prices change without a developer and without renting a CMS. The panel is part of the delivery, not an upsell.
Verified checkout
The cart total is re-checked on the server before an order is written. Without that, a store is open to having its prices edited in the browser.
Speed and mobile
Most purchases arrive on a phone, and a slow store loses the buyer at checkout. That isn't a premium tier, it's the condition for the store working.
What Shopify actually costs over three years
Shopify and similar platforms are a fast, sensible start, especially while an idea is still being tested. The arithmetic changes as turnover grows: the monthly subscription, apps billed separately, and a percentage on every transaction if you don't use their payments. Over three years that can exceed the cost of your own store — and you still don't own it.
Monthly cost
Subscription platformSubscription, themes and apps. With a handful of apps, easily €60 – €150 a month.
Custom storeServer and domain. No subscription, no apps.
Commission on turnover
Subscription platformA percentage per transaction if you don't use their payments.
Custom storeOnly the card processor's fee. Nothing to us.
Look and buying flow
Subscription platformWhatever the theme allows. Checkout is generally off-limits.
Custom storeAnything, checkout included, because no third-party system sets the limit.
Customer data
Subscription platformLives on the platform, comes out on their terms.
Custom storeLives in your database.
When the subscription rises
Subscription platformYou pay it, because the store is already there.
Custom storeThere is no subscription to rise.
Two stores we built
Bilingual B2B store
A paper catalogue, a phone and an inbox were replaced by a bilingual store and a fully owned admin panel. Customers order when it suits them.
Urban DesignSneaker resale store
A generic marketplace template was replaced by a store built around the product, with a brand and price catalogue and size picking on the card.
FEITCommon questions about online store cost
If you're still testing an idea or need a store in two weeks, Shopify is a reasonable choice and we will say so. A custom store pays off once turnover grows enough that subscription and commission cost more than a one-off build, or when the buying flow has to work differently than a theme allows.
A smaller store, five to eight weeks. A store with variants and stock, eight to twelve. A store wired into a warehouse and accounting, three to four months.
Through whatever you already use: Stripe, CorvusPay, WSPay, Monri, KEKS Pay, Aircash or PayPal. The cart total is re-checked on the server before an order is written, so a price can't be altered in the browser.
Not to us. Only the card processor's fee, paid directly to them.
Yes, that is the point of the admin panel. Products, prices, stock, orders and coupons all change without a developer.
Products and orders are migrated, and the old URLs are redirected to the new ones. Without that you lose the position the old store spent years building.
Shipping is configured to your rules. Fiscalisation and e-invoicing are arranged around how your accountant handles them today, and appear as a separate line in the quote.
Let's talk for ten minutes.
Or we drop by, whatever suits you. We look at what's eating your time and tell you honestly whether software is worth it.