Three tiersWhat each figure buys
For a small company that needs one serious place to send a client.
For companies presenting several services or products and planning to publish content.
For a site that isn't a brochure but part of the business: enquiries, bookings, quotes.
What raises the priceSix things that move the quote up
Number of distinct templates
Ten pages built from one pattern is one design. Ten pages that all look different is ten designs.
Integrations
Payments, booking systems, CRM, invoicing. Every connection to someone else's system is work to wire up and test, not a single click.
Copy and photography
If we write the content and prepare the images instead of you, that is separate work and appears as a separate line in the quote.
A second language
A translation isn't one file. Every page, meta description and URL gets its own version, plus the tags that tell Google which is which.
A short deadline
If the project has to ship faster than a normal schedule allows, that means moving other commitments and it shows in the price.
Editing content yourself
If you want to change prices, copy and images on your own, an admin panel gets built. That is a small application, not a website.
What isn't an extraThree things some shops charge for separately
You own the code
The code and the domain are yours from day one. There is no monthly fee keeping the site alive and no system you can't leave.
Speed and mobile
More than half of the traffic arrives on a phone. A site that doesn't work there isn't finished, so it isn't billed as an add-on.
Baseline SEO
Titles, meta descriptions, sitemap and structured data ship with the build. They aren't sold afterwards as a package.
The price gapWhy a €150 site and a €1,500 site aren't the same product
The first page of Google for this query carries offers at €145 and €180. Those are templates: a ready-made theme filled with your text. It isn't a scam and for some businesses it is the right call. But it isn't the same thing, and the difference doesn't show on launch day — it shows over the following year.