The problemWhere it started
White Sail Split was running a premium charter business through WhatsApp and phone calls. Every booking required two or three back-and-forth messages, the team was losing late-evening leads from time-zones they couldn't answer in real-time, and there was no central place a guest could see the routes, the boats, and the price before reaching out.
ApproachWhat we did
- 1
Built a calendar-aware availability check so guests see open dates per tour before they ask.
- 2
Designed a structured inquiry flow (date, tour, group size, contact) that lands pre-qualified leads in the inbox.
- 3
Custom admin panel so the owner manages tours, prices, and leads without a developer.
- 4
SEO + schema for 'Split boat tour' queries. Direct inquiries replace OTA fees.
The resultThe numbers after launch
From the buildWhat it looks like
Owner admin panel
Custom dashboard for tours, leads, and pricing. No CMS lock-in.
Route & tour detail
Each route (Brač & Hvar, Blue Cave, Pakleni) gets its own page. Guests arrive at the inquiry already decided.
We stopped answering the same question forty times a week. The site does it for us, and the bookings come in overnight.