The problemWhere it started
Razmjer is a small, highly technical geodetic firm. Their old WordPress site explained services in legalese, took 4+ seconds to render on mobile, and buried the contact form behind two clicks. Most leads still came in through phone calls because the website couldn't carry the work.
ApproachWhat we did
- 1
Rewrote every service into plain language, one card per question a client actually phones in to ask.
- 2
Made 'Request a quote' the single call to action, repeated down a one page layout instead of buried two clicks deep.
- 3
Cut LCP from ~4.2s to under 0.9s by dropping the page builder for a hand built Next.js front end.
- 4
Built it bilingual (HR / EN) with LocalBusiness and FAQ structured data, so it ranks locally and reads the same for a foreign investor.
The resultThe numbers after launch
From the buildWhat it looks like
One-step quote form
Five fields. The submission lands in their inbox already labeled by service.
Equipment, on the page
The actual gear listed openly: Hi-Target RTK rovers, Trimble total station, DJI drone. Clients see what surveys their site, not just who.
We used to chase leads. Now they arrive in the inbox already knowing what they need.